1. OEMs and Retailers who get branding wrong are the first, and possibly worst, of my pet peeves. It’s so terribly easy to get branding right that it’s essentially inexcusable. Recently, I was calling around to several AT&T stores to check on availability of the Nokia Lumia 920. AT&T has a prerecorded message that you can listen to before ultimately connecting to the staff of the store. This message references “Windows 8 tablets and phones”. If you’re a Windows Phone fan, you know that there are no “Windows 8 phones”. It’s a branding misstep by AT&T.
Worse is this ad sent to me in AT&T’s AT&T Insider ad booklet. The add you see is an ad for a Windows RT tablet. Unfortunately, the screenshot is very obviously from Windows 8, and not even a recent one at that. It looks like a screen from the Developer Preview version of the OS. It also shows icons for Visual Studio, and a few other developer apps that are definitely not available on Windows RT. I’ll let you figure out why an ad like this would be bad.
2. People that have never used and have no intention of using a product having strong operative opinions of that product. This is a pet peeve simply because there are select number of tech pundits that are obvious fans of specific platforms that have little intention of doing anything but denigrating the opposite platform. What I find really interesting is that it’s the Apple fans that are the worst about this. Jim Dalrymple and John Gruber have the potential to give very insightful commentary on the state of modern computing but sometimes ruin it by linking to derogatory articles about Windows. Not negative, but insightful ones, but garbage stories. There’s plenty to criticize about Windows 8, aside from stories written by amateurs, or MG Siegler for that matter. I strongly believe that Jim and John have a lot of insightful commentary to give, just don’t mix junk in with the good.
3. People, with obvious biases, who are unable to give products a fair shake. Case in point, MG Siegler and his Surface RT review. He notes in his review that Microsoft wouldn’t send him a review unit. After seeing his review and his childishness that concludes the article(a picture of his Surface in the trash can), it’s no surprise that Microsoft wouldn’t and didn’t send a review unit. For the same reason that Apple sends Walt Mossberg and John Gruber review units, Microsoft chose not to send Siegler one. It doesn’t profit either company to get negative reviews of products and they certainly won’t send a review unit to get a guaranteed failing grade from a reviewer. I won’t link to the garbage review, but I trust you can find it if you’re interested.